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Give them stars in their eyes.

Although it seems like the April showers have forgotten it is actually May, summer is right around the corner. It’s the perfect time to get your customers excited about summer and the promise of all those glorious beach days. I know I am. I’m so ready for summer that I have already taken inventory of...

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Keep it simple

The other day I had an endcap space that needed to be re-merchandised. I find the best thing to do is to pull everything away and start with a clean slate. It’s funny how sometimes one item can inspire an entire display. I chose this vibrant cherry apron from TAG for inspiration. One of the...

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I don’t buy that…

Sometimes when we are buying, exceptional items that are unique and visually appealing are a bit too expensive for our customers. At first glance, we might say “ I don’t buy that because my customers will never spend that much.” But I have an interesting theory I’d like to share. Expensive items make everything else...

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Using every angle to sell

How many times have you made a beautiful display in your store only to discover when you look at it from another angle it just doesn’t look all that great. I just hate when that happens to me. It is a very common mistake most of us make, but do not fret, just being aware...

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Galvanizing garden inspired sales

As summer quickly approaches, the excitement to plant our flowers around our mailboxes and front step planters begin. First, we start off with pansies during the early months while cool weather drifts in an out of consciousness. Finally, when the warm weather appears in a more consistent manner, we start to pay a visit to...

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