Monthly Archives: February 2012 How would you describe your store? What makes it unique? How will the experience translate when a customer tries to describe it to someone else? Telling a story or having a theme is key to making any business memorable and successful. I would like to share a wonderful story with you. Years before I opened...
 Once in a while we all make a mistake and buy the wrong thing. We find ourselves saying “it looked good in the showroom” or the ever famous “they must have sent me the wrong item!” Been there, done that, more than a few times I might add. Then I get the “look” from the...
 Like most of us, customers in general have a full blown case of the winter doldrums right about now. Any day that is at least sunny is welcomed graciously as we sit in our cars embracing the sun as it warms our faces. The trees are barren and the grass lacks the vibrant color of...
 I am like most retailers that are afraid of buying too much inventory for a short-lived holiday. Valentine’s Day is a perfect example. We know that men and women are looking for a little something for their sweetheart a few days prior to February 14th, but come February 15th, anything that you invested dollars in...
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