I’ve always been a fan of getting every inch of selling space I can from my store. The more space I have, the more I can sell. Please don’t mistake this theory for “I’m going to jam pack my store with loads of stuff”.
There is a huge difference. Please let me explain myself.
You see, it’s important to understand that display area isn’t just what fits on a table or shelf. It’s everywhere, even the ceiling. Most people believe the space above our heads is not selling space. This couldn’t be further from the truth. This is where the magic happens! When a customers feels surrounded by visual beauty, they go to a state of mind where everything looks like something they can’t live without.
My job as independent retailer is to visually excite my customers. This is what makes us so different than the big box stores. Even Target knows this. Have you seen their recent commercials about bringing boutiques in their stores? They want that experience that we can deliver in our small stores. Here’s a link that explains what they are trying to do.
I guess my point is that you can easily line up these Lavender bath and body products on a shelf. Yes, your customer who loves Mangiacotti shea butter lotions, hand soaps and candles will seek them out in your store and eventually find them. But if you tried integrating them into a display that uses theme, color and yes, lots of height, it’s easy for all the products on this display to get noticed immediately. This display reaches to 15′ in height and it’s done by simply stacking objects on top of each other. Cross-merchandising will always increase sales if it done in a way that makes visual sense, so why not give it a try?
The good news here is that from an economy standpoint, things are finally starting to look up, won’t you consider doing the same?